Aged in Legacy, Worn in Culture

Bourbon is more than a drink—it’s a story, a legacy poured into every glass. Our music-embedded apparel does the same, blending sound, fashion, and experience. With a simple tap, a song plays, a moment unfolds, and your brand becomes part of the story.

Let’s craft something timeless—together.

What It Is & How It Works

• A discreet embedded chip inside the apparel holds exclusive content.

• The chip is placed behind a branded patch for a sleek, premium look.

• Fans simply tap their phone to the patch—no app required—to access music, videos, or special content.

Example: Fannie Lou Hamer “Mood” Sweatshirt

This sweatshirt honors civil rights leader Fannie Lou Hamer. Embedded in the apparel is an audio interview with her, along with text sharing her story. A simple tap unlocks her words, bringing history to life through fashion.