Why It Starts Small

The mistake most startups make is trying to scale too soon. The culture doesn’t work like that. You have to root it somewhere first.

We’re starting in the Bay Area. That’s where we know the people, the scenes, the rituals. We’re working with artists who already have cultural weight. Not the loudest ones, but the ones people follow quietly and consistently.

You don’t build distribution from the outside in. You build it from within.