How It Works

• Hidden inside the garment is a gateway to exclusive content.

• Framed by a signature patch, designed not to distract—but to draw you in.

• Fans just tap their phone—no app, no friction—to unlock music, videos, and rare drops.

• It’s more than apparel. It’s an experience you wear.

Example: Fannie Lou Hamer “Mood” Sweatshirt

This sweatshirt honors civil rights leader Fannie Lou Hamer. Embedded in the apparel is an audio interview with her, along with text sharing her story. A simple tap unlocks her words, bringing history to life through fashion.